Mugler Beauty - Angel Elixir Launch 

An exclusive event, organized by Sinergie, for the launch of the new Angel Elixir women's fragrance.

An immersive experience designed to engage the press, influencers, and the fashion world. Sinergie transformed Milan’s Dazi into a symbolic lantern that lit up the city night with the colors of the new Angel Elixir fragrance.
The event combined a press conference for international media and stakeholders with an exclusive party attended by 300 guests and prominent figures from the fashion and beauty industries. A stunning and elegant set design enhanced the Angel Elixir universe through unique lights, sounds, and atmospheres.
A launch that turned the evening into a true ritual of beauty, energy, and femininity.

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